Our Story

Our team was born out of the Eller College of Management New Venture Development Program at the University of Arizona. Individually, we each knew that we wanted to make a difference through the function of entrepreneurship.


We quickly found that we shared a passion for video gaming -- both as an outlet to pass time and, to spur our competitive spirits. When Newton brought forth a concept for a next-generation gaming and productivity mouse, we all knew we had something special. Within 6 months, we had our hands on an early prototype and we were hooked by the promise it held.


Our team committed fully to the idea and intention that we could open doors to new gaming experiences and craft a product that creates new ways of interacting with any game -- broadening the world of competitive gaming.


We've been chasing that idea ever since and we are really excited for the GRAV mouse to create the same impact for a community we are passionate about!

Founding Members

Newton Ryan

Founder - Product Development


With a keen mind for product innovation, Newton is constantly thinking about how products and the user experience can perform differently and have a positive impact.


Gaming is a favorite pass time of Newton's with more than a decade of time in the gaming community. He's a seasoned Call of Duty Player and before building his gaming PC, spent plenty of time running the Xbox gauntlet.


Armen Demirjian

Founder - Design Specialist


Armen is a skilled designer and has a knack for crafting high-quality visual assets and product renderings that convey emotion and communicate volumes.


It all started with the Xbox 360 for Armen. Favorite games include Call of Duty, Halo Reach, and Skyrim. While he spends more time developing his mastery of the Adobe Creative Suite now, you'll want any excuse not to run up against him in a quick scope 1v1 on Nuketown!



Evan Zavitz

Founder - Comms Specialist


A skillset focused on public speaking and writing lends to Evan's capacity for crafting messaging illustrates essential values of product and brand to a range of people


Evan believes that gaming is one of the most immersive mediums to tell stories and spark the imagination. With a love for incredible worlds and larger-than-life heroes, Evan's gaming career has ranged from the depths of Rapture to the grand possibilities of distant ring worlds.